Contract Review Template With Influencers
Description
How to fill out Contract Review Checklist?
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FAQ
What is an influencer contract? An influencer contract is a legal agreement between an influencer and a company that lays out the terms of their business relationship. This kind of relationship is becoming common as more brands leverage social media to connect with new audiences.
Build a genuine relationship: Influencers value authenticity and genuine relationships with brands, so it is important to focus on building a strong relationship before asking for a review. Follow the influencer on social media, engage with their content, and reach out to them in a personalized way.
If your brand wants to send your products to an influencer, do so with no expectations other than to introduce them to your company. Offer them a few product choices beforehand to show that you value their opinion. Plus, if it's a product that already piques their interest, they're likely to post about it.
For example, the influencer marketing agreement may detail that the influencer is to provide three Instagram posts and five stories by a certain date. In exchange, the company will provide monetary compensation or product(s) of a certain value to the social media influencer.
What should you include in your influencer contract? Non-disclosure and confidentiality agreement. ... Compensation model. ... Timelines and milestones. ... Brand campaign guidelines. ... Influencer campaign guidelines. ... Consumer privacy law. ... Campaign deliverables. ... Brand exclusivity.