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The list of what companies actually want in return for their sponsorship dollars is usually fairly simple: Companies want exposure. They want people to see their generosity in action. Companies want relevant recognition. ... Companies need data to support their investment. ... Companies want good communication.
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.
10 Best Practices for Writing Sponsorship Letters Use the sponsor's name. ... Get the personalization details right. ... Tailor your sponsor letter. ... Keep it short. ... Put Yourself in your sponsor's shoes. ... Write the letter from leadership. ... Get someone your sponsor knows to write the letter. ... Give sponsors choice.
Contents of a sponsorship agreement The date the parties enter into the agreement, written at the top of the document. The names of the sponsor and sponsee, including their addresses. The date the agreement starts and ends, along with the right of renewal, if applicable.