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To choose the correct trademark class, you must decide whether your trademark applies to a good or a service. A good is a physical item that people purchase from you. A service is an activity that you perform for other people. Sometimes, it's easy to tell the difference.
Class 36 - Financial, insurance and real estate services Valuation services.
The McDonald's golden arches design is an example of a registered trademark in special form format. The company Nike registered this trademark in special form format, combining the stylized word Nike with their swoosh logo. The format of the trademark you apply to register affects your application filing requirements.
Once you've found a suitable trademark name, prepare then submit an application to the USPTO. Create an account, fill out the application forms and track your application status through USPTO's system. After the minimum application requirements are accepted, you'll be assigned to a USPTO attorney.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.