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Trademark Class 35 includes services for advertising, business management, administration, and office functions.
The basic cost to trademark a business name ranges from $225 to $600 per trademark class. This is the cost to submit your trademark application to the USPTO. The easiest and least expensive way to register your trademark is online, through the USPTO's Trademark Electronic Application System (TEAS).
To claim the dead trademark you will need to complete an application with the USPTO. Provide your name and address, the name of the dead mark, a statement as to the goods and services that you wish to sell under the mark and a statement as to whether you have attempted to register the mark previously.
Sometimes, although rare, a company may inquire about buying a registered trademark from the owner. This is not an easy task and, depending on the reputation, length of time in use and other factors, the asking price of such an acquisition may be astronomical.
You can pay to have the owner assign the trademark to you and own it outright, or you can license some or all of the rights. If purchasing an existing trademark is proving expensive, consider purchasing a dead trademark or one on the verge of abandonment.