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You register a clothing brand name by applying to the U.S. Patent and Trademark Office (USPTO) and getting your application approved for registration. Trademarking a clothing brand name is a legal process that usually takes about 12 months.
Fashion designers can trademark their names, their brand names, and their logos when they are used to brand clothing. You cannot trademark fashion designs, however, because designs are like assembly instructions for garments and instructions are not eligible for trademark protection.
For Clothing Brands, examples of trademarks include: Company names (Old Navy®) Names of the clothing line (Levi's 501® Jeans) Names of designers (Vera Wang®) Symbols (Nike's ?Swoosh? logo) Slogans (Nike's ?Just do it?)
International Class 45 includes services rendered by lawyers to individuals, groups of individuals, organizations and enterprises; investigation and surveillance services relating to the safety of persons and entities; services provided to individuals in relation with social events, such as social escort services, ...
Class 45: Personal, legal, and social services. Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.