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When using photos of individuals on social media, websites, in newsletters etc., there is a certain level of privacy assumed. This means that a photo release of some kind is necessary to post photos of people in which individuals confirm that they are comfortable with their photo being used by the school.
An image release form is required when the image will be used for commercial purposes. A simple way to determine if the usage is commercial is to ask yourself if the image is generating money; creating sales; or promoting a product, event, or idea. If so, you definitely need a picture release form.
The essential elements of a model release formYour name and business name.Your business address.A release of all claims against your company.Whether you want to release claims from other companies that buy, use, or obtain the licenses for your photos.More items...?
Most forms include the following general information: Name of Photographer or Releasee. Name of Model or Releasor. Address and phone number.
How do you attach a model release to content? To upload a model release with your content, attach a JPEG release no more than 20 MB in size using the + button next to Releases on the Submit Content page. Alternatively, you can take advantage of the Shutterstock digital release feature.