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Explore contrast and typography. Help your billboard ad stand out by contrasting the colors of the font, image, and background. Because they're outdoors, billboards also need to stand out from surrounding buildings and nature so they remain visible in different types of weather and lighting.
Some things just don't belong on a billboard Leave it off unless you're doing a "buy local" campaign. A billboard is not your website, email signature or stationery. Your physical address, phone number and hours of operation belong on your website and your online listings, not a billboard.
Be intentional with colors and contrast. Bright colors and sharp contrasts make for an easily digestible billboard that's also eye-catching.
Keep it short and easy to read. Something short and snappy like ?Keep your cool this summer? is much better than filling up the entire billboard with a paragraph of text. Remember to make your headline legible, short, and attention-grabbing. Example: ?Don't wait til the last second to get your oven fixed.?
To ensure the effectiveness of your Billboard advertising you need to consider multiple factors including location, audience, message, design and exposure frequency. Billboard Location and Demographics are Key. ... Billboard Design is Critical for Success. ... Consider Frequency in Your Planning.