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The essential elements of a photo release form include:Full name of the subject or model.Statement that expressly gives permission to use their likeness in any digital media format (e.g., photo, video, website and other web-related publications) without payment.Right to digitally alter the image (if applicable)More items...?
An image release form is required when the image will be used for commercial purposes. A simple way to determine if the usage is commercial is to ask yourself if the image is generating money; creating sales; or promoting a product, event, or idea. If so, you definitely need a picture release form.
How to Write a Photo Release Form:Identify the releasor.Describe the photo, image, likeness, or video.Address any payment the model receives for the release.Address royalties.Address whether the model has the ability to revoke their authorization.The parties sign and date the release.
Most forms include the following general information: Name of Photographer or Releasee. Name of Model or Releasor. Address and phone number.