Boat Contract With Nike In Chicago
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NBA and WNBA players will be wearing Nike uniforms until at least 2037 under a 12-year contract extension the leagues announced Monday.
That agreement, worth around $1 billion, marked the first time an apparel partner had its logo on an NBA or WNBA jersey. By comparison, Adidas' deal was valued at $400 million over 11 years.
Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals.
On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years.
Nike signs 12-year partnership extension with NBA, WNBA and G League | NBA.
LeBron James — Nike 12 years into LeBron James' relationship with Nike, it was announced in 2015 that the NBA legend signed a lifetime contract with the brand, a deal estimated to be worth about $1 billion.
Nike released more commercials centered on his sneakers: Filmmaker Spike Lee collaborated with the Bulls star in a 1988 television ad saying, “It's gotta be the shoes.” Years later, Nike signed Jordan to a contract; he is currently entitled to 5% royalties on each Jordan Brand shoe sale.
From collaborating with NBA legend Michael Jordan to working with golf legend Tiger Woods down to sponsoring great NFL athletes, a Nike sponsorship is a dream for any athlete — regardless of their sport.
Nike proactively seeks athletes to endorse the brand. Unsolicited Nike sponsorship requests are not accepted. Nike only accepts product donation requests via an online application process.
We sell our products in 170 countries. We have more than 30,000 worldwide employees.
