The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.This template covers key aspects such as project scope, deliverables, payment terms, confidentiality, intellectual property rights, and dispute resolution. Here is the EXACT structure that I use for all of my proposals. I've honed this after submitting hundreds and hundreds of losers and a dozens of winners. Here's the structure I'll follow in each job. Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Want to write a proposal, but not sure where to start? Here are some easy examples to read through and get an idea of how to write a proposal for Upwork. The template I made for myself is more like a modular framework.