Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Here is the EXACT structure that I use for all of my proposals.I've honed this after submitting hundreds and hundreds of losers and a dozens of winners. Want to write a proposal, but not sure where to start? Here are some easy examples to read through and get an idea of how to write a proposal for Upwork. Here's the structure I'll follow in each job. Here's an Upwork proposal sample and proven fundamental rules to write Upwork proposals. There are 3 main parts to all my proposals. No, it's not "Intro", "Body", and "Conclusion" (these actually mess people up – more on this later). Keep them short and sweet.