The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.Creating an Upwork proposal follows a similar format to writing a regular cover letter. The proposal should be adapted to each project individually. A fast and easy way to find and apply for jobs on Upwork. Quickly create custom-tailored proposals with our AI-powered Upwork proposal tool. Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. This collection of Upwork proposal examples for content writers or copywriters is from the beginning of my career. Keep them short and sweet. One sentence about who you are, one sentence reiterating the project using their words from the post.