The stunning clock tower of the Eastern Columbia building, lighted at night to showcase its Deco façade, is reflected in the swimming pool. Eastern Columbia Lofts.Googie is a movement in Los Angeles architecture that arose in the postwar era. The style owes its name to Googies, a former West Hollywood coffee shop. Los Angeles City Hall, completed in 1928, was the tallest building in the city for 40 years and features a unique blend of architectural styles. The building is capped with a beautiful four-sided clock tower, which is said to be the largest on the coast, and is emblazoned with the name "Eastern" in neon.