The plaintiff must show that the false statement was so inherently defamatory that it falls into one of California's nine types of defamation per se or prove that they experienced damages to their reputation as a result of the statement.
Defamation Per Se Under California Defamation Law In most California slander and libel cases, plaintiffs must prove how the communications under review caused material harm — except in per se lawsuits. A statement is considered defamatory per se if harm to the victim is inherent.
Negligence and malicious intent. In order for a statement to be considered as defamation, it must have been made with the knowledge that it was false. A private citizen must show that the defendant knew (or should have known) the statement was false before giving it, but decided to give it anyway.
In California, you must prove five elements to establish a defamation claim: An intentional publication of a statement of fact; That is false; That is unprivileged; That has a natural tendency to injure or causes “special damage;” and, The defendant's fault in publishing the statement amounted to at least negligence.
The amount one can sue for defamation varies widely based on several factors including the severity and extent of damage caused by the defamatory statement. However, damages typically range from thousands to millions of dollars depending on circumstances such as loss earnings and emotional distress.
This letter is an opportunity for you to: describe the statement, including why it's false. discuss the harm (financial and otherwise) you've suffered because of the defamatory statement. demand a certain dollar amount to resolve the matter (giving the defamer a chance to settle before you take the matter to court).
A defamatory statement must be an assertion of fact, not an opinion. For example, if your boss says that you are not a very nice person, then that statement is likely to be an opinion. On the other hand, if your boss says you have been stealing from the company, that is a statement of fact, not opinion.
This letter is an opportunity for you to: describe the statement, including why it's false. discuss the harm (financial and otherwise) you've suffered because of the defamatory statement. demand a certain dollar amount to resolve the matter (giving the defamer a chance to settle before you take the matter to court).
Be Genuine An apology that does not accompany a retraction may appear disingenuous. Offering to make an apology is not the same as making one. A private and confidential apology will do little to reduce reputational harm. Likewise, an apology should not further defame.
Truth is widely accepted as a complete defense to all defamation claims. An absolute privilege is also a complete defense to a defamation claim. Among other examples, this includes statements made by witnesses during a judicial proceedings.