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A joint marketing agreement is a contract between two or more parties in which at least one party agrees to collaborate on promoting the other's offerings. Joint marketing agreements are sometimes called co-marketing agreements or co-branding agreements.
What is a Marketing Agreement? A marketing agreement is a legal contract that defines the relationship between two parties - a business and a party providing marketing services.
What Should Be Included in a Marketing Contract? Discussion of exclusivity.Timeline details.Payment and cost details.Project-specific details.Timeline for completion.Guarantees.Any legal disclaimers, insurance information, confidentiality, or similar.
A Joint Sales Agreement is an agreement authorizing a broker to sell advertising time for the brokered station in return for a fee paid to the licensee.
Businesses form joint marketing agreements to gain market share. One company agrees to promote the other's products to its existing and future customers. Joint marketing agreements are most likely to occur between two companies that target the same consumer.