Definition of Trademark A trademark is used to identify goods made by a specific producer. Tom's distinctive logo would be one such example, but trademarks can also take the forms of phrases, words, or symbols. Distinctive sounds, scents, or even shapes and colors can also be registered as trademarks.
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R gives you much greater legal protections compared to an unregistered trademark (TM). If you register your brand name or logo (otherwise known as a “mark”), you get a legal presumption of ownership over it.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.
The cheapest way to get a trademark is to file a state trademark application, which is typically less expensive than a federal trademark application.
The time it takes to register a trademark varies. Typically, however, the process takes 12 to 18 months. Once the application is submitted, it takes roughly 4 to 6 months alone to review it.