The first is Genericide, a term used when a brand name has become so widely used that it becomes synonymous with a general class of product or service, causing the trademark to lose its distinctiveness. For example, 'Band-Aid' often being used to refer to any adhesive bandage is an instance of genericide.
Likelihood of confusion is a common reason for refusal of a trademark application. The USPTO will review your application and compare your mark to any existing trademark applications or registered trademarks.
Nowadays, nearly half (48.3%) of all trademark applications filed in the US with the United States Patent and Trademark Office (USPTO) are rejected.
Strong trademarks are suggestive, fanciful, or arbitrary. Weak trademarks are descriptive or generic. Think about them this way. You want your trademark to be strong or “hot,” as opposed to weak or “cold.”
No, It Isn't Possible to Patent a Name Patents are only issued for inventions, ornamental designs of goods, or plants, not names.
If a trademark misdescribes a quality, purpose, function, feature, characteristic, ingredient, or use of the goods or services, and the misrepresentation would be credible or plausible to consumer, the mark would be refused as deceptively misdescriptive.
Definition of Trademark A trademark is used to identify goods made by a specific producer. Tom's distinctive logo would be one such example, but trademarks can also take the forms of phrases, words, or symbols. Distinctive sounds, scents, or even shapes and colors can also be registered as trademarks.
The UK and EU largely operate 'first to file' trade mark systems. Getting in first with an application is usually essential. However, prior unregistered rights can (in certain circumstances) pose a bar to the use and registration of UK trade marks and EUTMs (more here).
First to Use System: In India, while registration is important, prior use can be a basis for challenging or opposing trademark applications. The "first to use" system recognizes the efforts and investments made by businesses in building brand recognition and customer loyalty through commercial activities.
In the United States, rights to a mark are established by actual use of the designation rather than registration. Therefore, the rule is that ownership of a mark is given to the first-to-use, not the first-to-file.