The length of a federal trademark registration term is 10 years, but trademarks can potentially last indefinitely. Unlike patents and copyrights, trademarks do not expire after a set period of time.
You acquire common law ownership rights to a mark simply by using the mark in commerce in connection with the relevant goods or services. You do not have to register your mark to acquire common law rights to it.
A clear and concise trademark description should include an identification of the goods and/or services, the specific use of the trademark, and any distinctive features such as color schemes, design elements, and stylization. It must accurately and specifically define the scope of the trademark.
Texas law states that a common law marriage may be proved by evidence that the couple: "agreed to be married"; and. "after the agreement they lived together in this state as husband and wife"; and they. "represented to others that they were married."
By simply having a logo, you have what's known as a common law trademark for your logo. That means that, without doing anything paperwork-wise, you have the sole legal right to use and amend that logo as you see fit. But without an officially registered trademark, that right isn't as secure as it could be.
“Common law” trademark rights are acquired automatically when a business uses a name or logo in commerce, and are enforceable in state courts.
Trademark your logo: Trademarking your logo provides legal protection and establishes your ownership rights. It prevents others from using your logo without permission and allows you to take legal action against infringers.
To insert the trademark symbol (™) in your logo or text, you can follow these steps: Keyboard Shortcut: On a Windows computer, you can use the keyboard shortcut “Alt + 0153” (numeric keypad) to insert the trademark symbol (™). Make sure the Num Lock is enabled.
Famous trademarks represent many of our favorite brands, from APPLE to STARBUCKS. The public immediately recognizes them due to their distinctiveness and renown. Examples of famous trademarks include APPLE, BARBI, FORD, GOOGLE, LEVI'S, TACO BELL, NIKE, PEPSI, and WALMART.
How to make sure you have a strong logo design for your trademark. Use a unique image or graphic design rather than something generic. Keep it clean and clear with a good use of color and empty space. Use easy-to-read typography. Make sure your design represents your brand identity and appeals to your target audience.