You can choose to file a complaint at the Ohio Attorney General's Consumer Protection Section online; by phone at 800-282-0515; or through the postal mail after requesting and receiving a hard copy of the office's complaint form.
With authority granted by the Ohio Consumer Sales Practices Act and other statutes, the section enforces laws that prohibit unfair and deceptive practices including but not limited to: false advertising, shoddy workmanship, and failure to perform services or to deliver goods.
Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
What are the disadvantages of billboard advertising? Limited audience targeting. Susceptible to weather and vandalism. Limited time for viewers to absorb messaging. Some billboards are unable to be updated quickly.
Here are a few tips to keep in mind when selling outdoor advertising to achieve greater success. KnOOH the basics. Brush up on outdoor advertising specs. Understand your prospects business needs. Show proof of success. Be conscious of what you can offer. Discount = more clients.
Billboard advertising only works because audiences respond well when shown this type of advert. Research from Statista shows that 40% of consumers trust billboard advertising (35% trust TV and 19% do newspapers), which is why they're open to being communicated with in this way.
Billboards can be extremely profitable. With advancements in digital billboard technologies, digital billboards have become increasingly popular.
Billboard advertising is effective for brand awareness. This is because the boards are typically placed in high-traffic areas such as city centres, transport hubs or along pedestrian routes where your message can be broadcast to as many people as possible.