Here are a few tips to keep in mind when selling outdoor advertising to achieve greater success. KnOOH the basics. Brush up on outdoor advertising specs. Understand your prospects business needs. Show proof of success. Be conscious of what you can offer. Discount = more clients.
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches the consumer while they are outside of their home. Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.
Billboard advertising is effective for brand awareness. This is because the boards are typically placed in high-traffic areas such as city centres, transport hubs or along pedestrian routes where your message can be broadcast to as many people as possible.