How can franchises protect their intellectual property in this industry? What are some examples of predatory pricing in the ice cream market?The Fair Franchise Act specifically defined certain conduct that is commonly the source of many franchise complaints as an unfair trade and business practice. Appellees claim that Carvel's distribution of its products through supermarkets violated the terms and spirit of their franchise agreements. The first three "wrongs" in the UCL require proof of a "business act or practice. This disclosure document summarizes certain provisions of your franchise agreement and other information in plain English. Thomas McCarthy, McCarthy on Trademarks and Unfair Competition § (5th ed. 2004) (finding flashfrozen ice cream to be a different market than traditional ice cream). The franchisee continued operating the ice cream shop, offering the same rolled ice cream. Ice Cream Reporter(tm).