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Qualifications for Standard Mail (Bulk) Rates Consist of a minimum of 200 addressed pieces (or 50 pounds). Be made of printed pieces identical in content, size, and weight. Weigh less than 1 pound (each piece). Contain only domestic addresses, certified as deliverable.
Basic rates for bulk mail are: Direct Mail ? $0.19 per piece, min. 200 pieces (or up to 50 lb.)
MailerLite is hands-down the most affordable bulk email sender for smaller list sizes. If you have less than 1,000 contacts, MailerLite is free to send up to 12,000 emails a month.
To get bulk mail postage discounts, your mail must be sorted and placed into USPS containers (trays or sacks) ing to USPS rules. Flat-sized pieces, some parcels, and letter-sized pieces with unusual shapes must also first be rubber-banded together into specific "bundles" before being placed into their containers.
For targeted advertising mail, USPS Marketing Mail is the cheapest and most commonly used category of bulk mail. It's used for most advertising mail, newsletters, political mail, etc. In the past, Marketing Mail has also been called Standard Class, Standard A, or Third Class.