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For example, a specimen could be an advertisement, brochure, website printout or other promotional material which shows your trademark used for the services, business signs where the services are rendered showing your trademark, or a service vehicle showing your trademark.
Specimens as evidence of use of the trademark For example, to register your trademark for goods, your specimen might be a photograph showing your trademark on a label or hangtag attached to your goods. It could also be a photograph of your trademark on the packaging for your goods or on the goods themselves.
The Apple logo is a good example of a trademark, as it's used on all the company's products, such as the Macbook and iPhone. A familiar example of service marks comes from United Airlines. The name "United Airlines," the "Fly the Friendly Skies" tagline, and the logo of a world map are service marks.
A specimen for a service mark must show the mark as used in the sale or advertising of the services identified in the trademark application. Examples of acceptable specimens include website pages, newspaper and magazine advertisements, business cards, brochures, menus, etc.
If you're ready to start your trademark application, head to the Trademark Engine home page and click ?Get Started.? You should receive a link in your email where you can upload your logo or specimen.