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It is important for businesses to obtain a Testimonial Release Form before using a person's testimonial in their marketing or advertising materials.
Determine what story you want to tell. You want your testimonials to tell a story about your product and business. ... Ask specific questions. ... Keep it short and conversational. ... Use the customer's name and include pictures, if possible.
A Testimonial Release Form is used to obtain permission from a person to use their testimonial. Testimonials are statements made by a person about a product, service, or experience and are often used by businesses to promote their products or services.
Here's an ideal third-party testimonial template: ?I visited [business name] and tried [product or service the customer used]. The experience was great, it [advantage enjoyed by the customer]. I'd highly recommend them to anyone.?
How to Write a Testimonial Describe a Problem to Solve or Goal to Hit. ... Provide Background Information. ... Illustrate the Benefits of the Product or Service. ... Show How You Overcame Objections. ... Provide Specific Details and Data. ... Mention the Creator's Name. ... Include a Photograph or Video. ... Link to the Testimonial Creator's Website.