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Contents of a sponsorship agreement The date the parties enter into the agreement, written at the top of the document. The names of the sponsor and sponsee, including their addresses. The date the agreement starts and ends, along with the right of renewal, if applicable.
Have a well-designed sponsor page. One of the most obvious and common means of promoting sponsors is on a sponsor page. Sponsor pages are necessary and generally part of the package when selling sponsorships to an event.
That said, the basics of a sponsorship agreement often include: The date the parties enter into the agreement. The names and addresses of the sponsor and rights holder/property. The start and end date the agreement. Terms regarding the right of renewal/right of first refusal.
The list of what companies actually want in return for their sponsorship dollars is usually fairly simple: Companies want exposure. They want people to see their generosity in action. Companies want relevant recognition. ... Companies need data to support their investment. ... Companies want good communication.
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.