Reseller Agreement Template

A reseller agreement format is a legally binding contract between a company (the supplier or manufacturer) and an individual or entity (the reseller or distributor) that outlines the terms and conditions under which the reseller can sell the supplier's products or services. This agreement establishes the relationship, responsibilities, obligations, and rights of both parties involved. The reseller agreement format typically includes the following key elements: 1. Parties: The agreement must clearly state the names and contact information of both the supplier and the reseller, along with their roles and responsibilities. 2. Product/Service Details: The agreement should provide a detailed description of the products or services being offered by the supplier, including specifications, features, and any limitations. 3. Territory: This section specifies the geographic area or market in which the reseller is authorized to sell the products or services. It defines the boundaries within which the reseller can operate. 4. Distribution Channels: The agreement may outline the permitted channels of distribution that the reseller can utilize, such as physical retail stores, online platforms, or direct sales. 5. Pricing and Payment Terms: The agreement should clearly state the pricing structure, including wholesale prices, suggested retail prices, and any applicable discounts or rebates. It should also define payment terms, such as the timeframe for invoice payment and any penalties for late payment. 6. Marketing and Promotion: This section defines the marketing and advertising efforts that the reseller will undertake to promote the products or services. It may include guidelines for branding, advertising materials, and the supplier's involvement in marketing activities. 7. Intellectual Property Rights: The agreement should address the ownership and protection of intellectual property, such as trademarks, copyrights, or patents. It may include clauses on how the reseller can use the supplier's intellectual property and any limitations on modifications or reproductions. 8. Confidentiality: This section outlines the obligations of both parties to keep proprietary information confidential. It may include provisions on non-disclosure, non-compete, and non-solicitation to protect sensitive business information. 9. Term and Termination: The agreement should specify the duration of the agreement, any renewal terms, and the conditions under which either party can terminate the agreement, such as breach of contract or unsatisfactory performance. Types of reseller agreement formats include: 1. Exclusive Reseller Agreement: This type of agreement grants the reseller the sole right to sell the supplier's products or services within a designated territory or market segment. 2. Non-exclusive Reseller Agreement: In this format, the supplier can appoint multiple resellers who can sell the products or services simultaneously, without any exclusivity. 3. Selective Reseller Agreement: This agreement allows the supplier to choose specific resellers based on certain criteria or qualifications, ensuring that the reseller's capabilities align with the supplier's standards. 4. Internet Reseller Agreement: This type of agreement focuses on reselling products or services exclusively through online platforms, websites, or e-commerce marketplaces. By utilizing a suitable reseller agreement format, both the supplier and the reseller can establish a clear understanding of their rights and obligations, minimizing conflicts and facilitating a successful business partnership.