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The lawsuit claimed that the application of some Morphe cosmetics to a person's eye area can cause worrying issues like severe eye irritation, skin discoloration or staining, rashes, and allergic reactions, among other “painful, embarrassing” problems.

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While the Morphe representative did not explain what broader industry headwinds the brand was facing, The New York Times reported in 2022 that the retailer had fallen from grace with Gen Z for its relationship with controversial influencers like Jeffree Star and James Charles and a shifting cultural interest in skin ...

Morphe Cosmetics, a makeup brand once synonymous with YouTube beauty culture, confirmed Thursday it was shutting down all its U.S. stores — a move that shocked its employees, outraged customers and left some experts questioning the brand's future.

Digital Editor. Beauty retailer Morphe is beginning the New Year by closing all of its stores in the United States. The beauty brand announced in a Tweet on Thursday that it will be closing every United States store location in 2023, adding that its non-United States stores will remain open for the foreseeable future.

Employees say they were left in the dark for weeks. A handful of the company's employees took to TikTok, using the hashtag “#justiceformorpheretailemployees."

(Update: Morphe's parent company filed for bankruptcy on Jan. 12.) On Thursday, the company listed about twenty locations on its website. Forma Brands, Morphe's parent, said in a statement that it's shutting down its physical stores to focus on e-commerce and wholesale.