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How to fill out the Affirmative Fair Housing Marketing Plan online
This guide provides a clear, step-by-step approach for users to complete the Affirmative Fair Housing Marketing Plan. It is designed to support applicants in understanding the key components of the form and the requirements for effective completion.
Follow the steps to complete the Affirmative Fair Housing Marketing Plan effectively.
- Use the ‘Get Form’ button to access the Affirmative Fair Housing Marketing Plan document and open it in a suitable editor.
- Fill in the project name and address, ensuring to include city, county, state, and zip code in section 1a.
- Provide the project contract number in section 1b and enter the total number of units in section 1c.
- Identify the census tract by referring to the U.S. Census Bureau and complete section 1d.
- Specify both the housing market area and expanded housing market area in section 1e, using appropriate abbreviations where necessary.
- Enter the managing agent's details in section 1f, including name, address, telephone number, and email.
- Complete section 1g with the application or owner details, including similar contact information.
- In section 1h, check all relevant parties responsible for marketing, and detail their positions and contact information.
- Identify to whom approvals and correspondence should be addressed in section 1i with complete contact details.
- In section 2a, select the type of marketing plan and provide the date for the first approved plan along with any current update reasons.
- Mark the appropriate occupancy types for the project in section 2b and specify the date of initial occupancy in section 2c.
- In section 2d, indicate the advertising start date, which should be at least 90 days prior to occupancy.
- For section 3a, complete the demographic worksheet by analyzing local demographics to identify under-represented groups.
- Mark targeted demographic groups in section 3b based on your findings in the demographic worksheet.
- Handle residency preferences in section 4a if applicable, and provide geographic areas and reasons for the preference.
- Use worksheets 3 and 4 to outline proposed marketing activities and methods of advertising in sections 4b and 4c.
- Ensure fair housing posters are displayed as required in section 5a, indicate locations for AFHMP availability in section 5b, and display project signs per section 5c.
- Detail the evaluation process for marketing activities in section 6 and how frequently improvements will be made.
- Identify the marketing staff responsible in section 7a and outline staff training and assessment in section 7b.
- Conclude with additional considerations in section 8 and ensure all information is accurate before signing and dating in section 9.
- Once filled out, save changes, download, print, or share the form as necessary.
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Fair housing laws apply to a variety of marketing activities, including advertising, promotions, and outreach efforts. Organizations must avoid discriminatory language and ensure that their messaging reaches all demographics. By following the guidelines of an Affirmative Fair Housing Marketing Plan, marketers can design campaigns that comply with these laws while promoting equality in housing opportunities.
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