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EFFECTS OF DIFFERENTIATION STRATEGY ON SALES PERFORMANCE IN SUPERMARKETS IN NAKURU TOWN CENTRAL BUSINESS DISTRICT JANE K. KAMAU GMB/NE/0588/05/11 A RESEARCH PROJECT SUBMITTED TO THE BUSINESS SCHOOL.

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As with any business strategy, there are pros and cons to consider before you spend valuable resources on implementation. Pro: Easy to Focus Marketing Efforts. ... Pro: Create Raving Fans. ... Con: Too Different or Too Bold. ... Con: Excludes Some Buyers.

Successful product differentiation leads to brand loyalty and an increase in sales. A product differentiation strategy involves identifying and communicating the unique qualities of a product or company while highlighting the distinct differences between that product or company and its competitors.

It can strain resources. Pursuing a differentiation strategy means a lot of time, energy, and resources will be spent to develop a product that sets itself apart from the competition. This can put a burden on research and development teams, product manufacturers, and even your profit margins.

Benefits of creating a differentiation strategy Differentiation strategy allows a company to compete in the market with something other than lower prices. For example, a candy company may differentiate their candy by improving the taste or using healthier ingredients.

In these cases, differentiation carries a number of risks. Consumer Disappointment. Consumers' choices are often informed by word of mouth and other information sources. ... Distributor Resistance. ... Resource Misallocation. ... Risk Reduction.

Implementing a differentiation strategy helps in creating products with no or minimum substitutes. For example, your company has made a product with unique features. The customers will have to choose your product unless a competitor delivers the same product at a similar or lower price.

Product differentiation is the characteristic or characteristics that make your product or service stand out to your target audience. It's how you distinguish what you sell from what your competitors do, and it increases brand loyalty, sales, and growth.

The main benefit of a focused differentiation strategy is an opportunity to create value. When a business focuses on a small group of customers, it can provide more qualified services than its competitors. By creating a unique selling point, a company can charge a premium price and increase revenue.

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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232