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ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES SCHOOL OF INFORMATION SCIENCE APPLICATION OF DATA MINING TECHNIQUES FOR CUSTOMERS SEGMENTATION AND PREDICTION: THE CASE OF BUUSAA GONOFA MICROFINANCE.

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Data Segmentation is the process of taking the data you hold and dividing it up and grouping similar data together based on the chosen parameters so that you can use it more efficiently within marketing and operations. Examples of Data Segmentation could be: Gender. Customers vs. Prospects.

1) CLUSTER ANALYSIS TO IDENTIFY SINGLE TARGET GROUPS It is a data mining technique that is useful in marketing to segment the database and, for example, send a promotion to the right target for that product or service (young people, mothers, pensioners, etc.).

Customer segmentation data mining helps you address customers in a way that resonates with them. Segmentation is the first step towards personalization. Additionally, creating segments based on the likelihood of engagement helps you prioritize your marketing.

The reason why data mining is valuable is because it can generate new market opportunities for organizations. It does this by giving businesses the insights they need to detect and predict the behavior of consumers. This enables them to better meet customers' needs.

Helps understand consumer behavior: Data mining process helps you identify the shopping patterns of your customers. It also enlightens you about consumer behavior, which in turn helps you understand your consumers' opinions about your products and services.

Data Segmentation is the process of taking the data you hold and dividing it up and grouping similar data together based on the chosen parameters so that you can use it more efficiently within marketing and operations....Examples of Data Segmentation could be: Gender. Customers vs. Prospects. Industry.

Customer segmentation data mining helps you address customers in a way that resonates with them. Segmentation is the first step towards personalization. Additionally, creating segments based on the likelihood of engagement helps you prioritize your marketing.

Data segmentation in Data Mining allows a business to better understand the requirements, preferences, and demographics of its consumers. Understanding your consumers' demands will make it much easier to respond to their needs in a tailored way.

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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232