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Get To Brand Or Not To Brand A Digital Dilemma - Dtc Perspectives

Heir brands online. Now, the FDA has clamped down on branded messaging in paid search channels, the holy grail of digital traffic generation for branded sites. The solution? Unbranded campaigns not only provide cover for articulating your value proposition, they also more credibly and efficiently engage qualified patients. Here is a primer laying out the key do s and don ts for using unbranded campaigns to stay fully compliant while remaining highly relevant to your audience. BY.

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