Get Good Keywords

How to Choose the Best Keywords for SEO Rankings Use keyword research to find a list of keywords. Identify the business value of the keyword. Analyze competition for the keyword. Find the keyword search volume. Analyze traffic potential. Identify search intent for the keyword.

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

You can find these using various keyword research tools. Keyword research tools all work the same way. You plug in a seed keyword, and they pull keyword ideas from their databases based on that keyword. Google Keyword Planner (GKP for short) is perhaps the most well-known keyword tool.

Your keywords should be highly relevant to your product or service, as well as to the search terms your potential customers are using. To ensure relevance, think about the specific phrases and terms that your target audience might use when searching for products or services like yours.

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

How to do keyword research Step 1: Study your niche. ... Step 2: Define your goals. ... Step 3: Make a list of relevant topics. ... Step 4: Create a list of seed keywords. ... Step 5: Use good keyword research tools. ... Step 6: Study the search intent. ... Step 7: Identify long tail keywords. ... Step 8: Find out about your competitors.

What are the top searches on Google? As of December 2023, the most searched things on Google are “YouTube” and "Amazon". The next most popular searches are “Facebook,” “Weather,” "Google," and "Gmail". Before moving on to our list of top global searches, it's worth quickly explaining what “search volume” means.

A good SEO keyword strikes the ideal balance between keyword volume, competition, relevance, and intent based on your website's authority. Therefore, adding keywords that encompass these factors, will allow you to rank and drive traffic long-term.