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  • Issn: 2278-487x Volume 3, Issue 6 (sep,-oct

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Table formula of marketing operations is that mostly marketing mix changes as per marketing conditions and also with changing environmental factors. The marketing mix is a set of controllable variables that the company can use to influence the buyers responses. Thus marketing manager decides the level of marketing expenditure in order to achieve marketing objectives of the firm and after finalising the market budget it is decided that how to divide total marketing budget among various tools in t.

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He regrouped Borden's 12 elements to four elements or 4Ps, namely product, price, promotion and place at a marketing manger's command to satisfy the target market.

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

Marketing mix strategy is one of important factor in influencing competitive advantage. Each elements of marketing mix consist of product, price, place, promotion, people, physical evidence, and process have different effect to competitive advantage.

ing to Philip Kotler “Marketing Mix is the set of controllable variables that the firm can use to influence the buyer's response”. The controllable variables in this context refer to the 4 'P's [product, price, place (distribution) and promotion].

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a profit.

It plays a significant role in creating value and satisfaction for the customer. In particular, the marketing mix or 4Ps (product, price, promotion, and place) operates as the main forces when it comes to meeting the demands of customer and creating a long, profitable relationship with them.

Abstract: The Marketing Mix comprises of four decisions which should be considered before launching a. product. Firms should plan targeted approach on these four different components and they are Product, Price, and Place & Promotion. All the four variables help the firm in formulating strategic decisions necessary for.

There are two elements of marketing mix which influencing to the competitive advantage partially namely promotion and process. The companies only have two elements of marketing mix that really support their competitive advantage.

Competitive market analysis requires you to analyze your competitors' four P's of marketing: product, price, place, and promotion.

Their in-depth professional insight shaped and molded this study. There are four elements to the marketing mix, also known as the 4Ps: product, price, place, and promotion.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Privacy Notice
Legal Hub
Content Takedown Policy
Bug Bounty Program
About Us
Blog
Affiliates
Contact Us
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate WorkFlow
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232