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How Companies Learn Your Secrets The New York Times 1 of 18 http://www.nytimes.com/2012/02/19/magazine/shoppinghabits.html? r0 http://nyti.ms/AyNgCY Magazine By CHARLES DUHIGG FEB. 16, 2012 Andrew.

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The companies learn the secrets by initially collecting information of the clients. To collect the information company makes use of customers shopping habits, personal habits and also their demographic data.

In 2002, Target hired Andrew Pole as a statistician. Pole was tasked by Target's Marketing Department to see if there was a way to use statistics and predictive analytics to determine whether a customer was pregnant.

Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they've bought and any demographic information Target has collected from them or bought from other sources.

Over time, the Target advertising team learned to find out consumers get really freaked out if the store knows them too well, especially with intimate details like pregnancy. The marketing department understood they needed to mix these targeted advertisements with others to lessen the "creep factor."

The companies learn the secrets by initially collecting information of the clients. To collect the information company makes use of customers shopping habits, personal habits and also their demographic data.

For Target, the importance of knowing this is that “the retailer has a chance to rope customers in around the birth of a child, when parents are so overwhelmed they are open to a one-stop shop.”

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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232