Get Advertisement Claim Form Final - ASCAP

"Water is wet" claims say something about the product that is true for any brand in that product category, (for example, "Schrank's water is really wet.") The claim is usually a statement of fact, but not a real advantage over the competition. "Mobil: the Detergent Gasoline." Any gasoline acts as a cleaning agent.

Gaining music spots on commercials is a highly competitive undertaking and understandably so. The exact payment to the singer-songwriter or publisher varies depending on various factors, but on average it ranges between five to six figures plus backend royalties for every spot that the commercial plays.

Royalties for music in advertising are paid to songwriters, composers, and publishers when their music is used in commercials. These payments are negotiated either directly or through licensing agencies. The amount depends on factors like the ad's reach and duration of use.

Initial payment: The initial payment compensates you for your time on set. Residuals: Also known as royalties, residuals are a form of secondary payment that you might relieve each time the commercial airs. These can sometimes generate more money than the initial payment.

In the context of music, royalties usually relate to getting permission to use music, from someone who has the right to control how that music is used. Those rights mainly arise under copyright law, with different rights relating to different aspects of the music.

A song used as the theme song for a film might get $50,000 to $75,000. Commercials fetch even more money: "a song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio."