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Most trademarks can be registered in Canada for somewhere between $2000-$5000 CAD (exclusive of tax) spread out over a period of two or more years. Like with many types of services, you get what you pay for with professional service firms.

Unfortunately, acronyms, abbreviations – or even initials – are not automatically granted trademark protection. To qualify for trademark protection, the acronym, abbreviations or initials must not be descriptive and consumers must not be able to recognize them as synonymous with a particular product.

What is Trademark vs. Registered? The trademark symbol (TM) is a mark that companies often use on a logo, name, phrase, word, or design that represents the business. The registered symbol (R) represents a mark that is a registered trademark with the United States Patent and Trademark Office (USPTO).

An acronym qualifies for trademark protection when two requirements are met. Firstly, to trademark an acronym, you must use your acronym to identify your business or as a brand name for your products or services. If you show that your acronym is used as a brand, you'll have a strong case for trademark protection.

In order for trademark protection to be extended to include abbreviations, acronyms, and initials, the trademark applicant must prove the letters hold a distinct meaning separate and apart from the underlying words it represents.

In Canada, a trade-mark is registered by filing an application with the trade-marks Office together with a non-refundable fee of $347.35 for each trade-mark applied for. It is possible to file an application for registration of a trade-mark that is not yet in use somewhere in Canada.

Trademark process Step 1: Is a trademark application right for you? ... Step 2: Get ready to apply. ... Step 3: Prepare and submit your application. ... Step 4: Work with the assigned USPTO examining attorney. ... Step 5: Receive approval/denial of your application. ... Step 6: Maintain your registration.