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Mass Interpersonal Persuasion: An Early View of a New Phenomenon B.J. Fogg Persuasive Technology Lab Stanford University Cordura Hall 122 Stanford, CA 94305 bjfogg stanford.edu www.bjfogg.comAbstract:.

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In his mass interpersonal persuasion (MIP) theory, Fogg (2008) expresses that social networks would allow users to change behaviours, attitudes and opinions on a mass scale. Social networks consist of small groups that can better reach and persuade individuals and masses. ...

Our thoughts and actions are influenced by other people, whether we are passively observing their behavior or actively complying with their requests. Persuasion is a form of social influence in which an audience is intentionally encouraged to adopt an idea, attitude, or course of action by symbolic means.

Nonverbal Aspects of Communication. What we do not say can sometimes be as powerful as words and may significantly affect interpersonal persuasion. Everything from our handshake to the manner in which we sit can give impressions that can either enhance or undercut how we intend to communicate or persuade.

The Fogg theory of mass interpersonal communication suggests that social media has the ability to combine the credibility of interpersonal persuasion with mass media, resulting in a desired attitude or behavior among a large group of people.

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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232