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Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for.

Explain not just what you've done but why you rebranded at all. Talk about the problems you were trying to solve, the strategic thinking behind your creative decisions, etc. Consider throwing a special unveiling event. Have the creative team walk people through the brand story, from inception to final execution.

Below is a list of tips to consider when launching a brand for the first time. Identify your audience. ... Solidify your brand identity. ... Create a brand launch strategy. ... Put together a brand launch timeline. ... Create memorable brand assets. ... Build hype. ... Set up advertising campaigns.

Start with a short greeting. Use images or videos to catch your audience's attention. Include links to more info, such as a blog post or a product demo. Include multiple CTAs so that it's easy for your audience to take the next step.

HOW TO WRITE A REBRANDING PRESS RELEASE A press release. A new brand identity (ideally with the old one for comparison) Additional elements (e.g., a detailed explanation of the story behind the rebranding) Quotes from key people in your company and the company/designer responsible for the rebranding.

In the rebranding announcement email to customers, let them know why you're rebranding, what you hope to accomplish, and how they'll continue to enjoy the great products or services they're currently getting. Make sure your customer service and sales teams know how to communicate branding changes effectively.

5 Tips to Help You Launch Your Rebrand 1) Prep from the beginning. 2) Prepare touchpoints. 3) Have your style guide ready. 4) Launch your rebrand internally first. 5) Make your external launch an exciting event.

Here's a step-by-step guide on how to announce a rebrand on social media, with examples. Check availability. ... Solidify your message. ... Prepare your audience. ... Publish your new assets together. ... Leverage the strengths of each profile.