Get Effect Of Sales Promotion On Organisational Performance Pdf

The main purpose of sales promotion is to boost sales of a product by creating demand, that is, both consumer demand as well as trade demand. It improves the performance of middlemen and acts as a supplement to advertising and personal selling.

Income is a very important factor that affects the buying decisions and consumer behavior of people. ... The level of income determines what kind of products someone regularly purchases. A buyer with higher disposable income will spend more on luxury or lifestyle items.

Mainly, sales promotion has a temporary effect on consumer buying behavior. ... Also it will help support product to its current consumers and become loyal to this brand. Consumers of competing brands may switch and purchase other branded products during its sales promotion because of the reduction in the product price.

Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the success of their promotion based on the sales volume and the associated costs.

The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.

Promotion also helps in increasing customer traffic. The more you promote your brand, the more will the customers know about you and your company and the more will they be interested in your products. Promotion can be done even by giving out free samples which work wonders for customers!

Functions of promotion are: informing, persuading, and reminding consumers about a company and its products. Promotion is beneficial to a company because sellers expect the use of promotion to increase the sales of their products or services.

This includes advertising, public relations, personal selling, direct marketing, and sales promotions. A promotional mix should be designed to show your target audience the benefits, features, and values of the products or services you offer. This helps differentiate you from your competition and drive sales.

The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications.

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).