Write Over Email Release For Free

First, a couple of don'ts: Please don't attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online. Don't clear your throat in the subject line? get straight to the point? and don't shout at me with all-caps.

Paste your press release below your email signature or additionally add a link in the body of the email. Avoid including your press release or more than 2-3 images as attachments ? they can trigger spam filters. If you want to include more assets, share a link or mention that you provide them on request.

How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.

A CTA should be placed at the end of your press release, after you have delivered your main message and provided the essential details. Ideally, your CTA should be in the last paragraph or the boilerplate, which is the short section that summarizes your company or organization and its mission.

How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.

The press release then closes with a concluding paragraph that sums up the main message. A final section, Notes for editors, includes information about how people can get hold of any linked publications, or when the change will come into effect, and the contact point for further information.

If you're sending a press release as part of your pitch, paste it into the body of your email. This has two advantages: it's easy for the recipient to skim without having to open any bulky attachments, and it becomes easily searchable in that person's inbox. Link to your media assets, don't use attachments.

Example #2 A clear, simple introduction. A reminder about a past connection. Personalization through a reference to the journalist's outlet. A reference to the journalist's recent work, with details. A reference to a newsworthy event and an invitation to connect with the experts behind it.

Keep your press release as succinct and digestible as possible, but you don't need to lose sleep over a specific word count. Keep it under 500 words as a good general rule but as long as you're following all the other, more important guidelines for good press releases, you should be golden.

The essence of a press release email boils down to describing details of the news you want to share, and why you think more people should know about it. A good rule of thumb would be sending it to your friendly journalists or influencers, who you've done previous business with and have a good relationship with.