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You will need to register it as a trademark with the United States Patent and Trademark Office. The name that you select for your company must be distinctive to receive trademark protection. Common words or phrases that are not inherently distinctive are not offered trademark protection.

An effective logo design brief will include an overview of your brand, description of the project, goals, target audience, competitors, style preferences, deliverables, budget, project timing, examples of existing design work, and finally, guidance on what to avoid.

Copyrights primarily protect the rights of people who create literary, dramatic, musical, artistic, and certain other original works (like history tests, and software code). Trademarks can protect the use of a company's name and its product names, brand identity (like logos), and slogans.

A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. In its simplest definition, a logo identifies. It's how your company is recognized and remembered among others.

One of the best ways to protect your intellectual property is to register a trademark for your brand name, logo, designs, slogans, and any words associated with your brand. Obtaining a registered trademark for your brand's IP will allow you to use the registered trademark symbol "®" in conjunction with these assets.

You must file an application with the United States Patent and Trademark Office (USPTO). If approved, your trademark will have nationwide protection and will prevent other businesses across the country from using a similar trademark.

If you are investing in a brand and using an image to represent the brand, you should trademark the image by registering it with the U.S. Patent and Trademark Office (USPTO). Trademarks protect brands and the names, logos, and images that represent brands.

Here's how to design the perfect logo, step-by-step. Start With Your Story. ... Brainstorm Words That Describe Your Brand. ... Sketch Ideas Based on These Words. ... Test Your Top Sketches With Your Buyer Persona. ... Refine Your Chosen Sketch. ... Develop Your Logo's Layout on a Free Design Platform. ... Pick Versatile Color Options. ... Choose a Font.