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Identity resolution is a data management process that links a customer's online behavior to their unique identity by gathering different data sets and identifying non-obvious relationships.

The purpose of identity resolution is to tie all of your data, both offline and online, together so you can link every behavioral action to a specific customer or user profile to better understand the many actions your customers are taking.

Identity resolution is the ability to recognize an individual person, in real-time, by connecting various identifiers from their digital interactions. ID res matches these identifiers across devices and touchpoints to create a single customer profile.

Deterministic Identity Resolution For example, suppose a customer purchases in-store using their personal loyalty-rewards number and later browses the site on a desktop while logged in. Deterministic matching will stitch those activities together to the same customer profile.

The Salesforce Data Cloud Identity Resolution (previously known as Salesforce CDP Identity Resolution) dashboard turns your data into a digestible series of charts to help you explore how Identity Resolution in Salesforce Data Cloud is working for your business.

An entity resolution approach helps companies make inferences across vast volumes of information in enterprise systems and applications by bringing together records that correspond to the same entity (customer).

Identity vs. While identity resolution refers to linking data and online activity to specific individuals or users, entity resolution is the same process applied to linking disparate sources and bits of information to specifically identified items, or any type of entity ? human or otherwise.

As Gartner defines it, identity resolution is ?the discipline of recognizing people across channels and devices, and associating them with information used for marketing and advertising. It uses a constellation of tools, techniques and data.? These include: Tagging and tracking users across channels.

Identity Resolution is the process of connecting unique 'identifiers' to create a single, unified, real-time, persistent customer identity. Identifiers include device identity, browser behaviour, transactions and other contextual data that help connect the same individual across devices, platforms, and channels.

As Gartner defines it, identity resolution is ?the discipline of recognizing people across channels and devices, and associating them with information used for marketing and advertising. It uses a constellation of tools, techniques and data.? These include: Tagging and tracking users across channels.