Structure Line Release For Free

There are different ways of distributing a press release, such as sending it directly to journalists or editors, using a press release distribution service, posting it on your website or blog, or sharing it on social media. You should choose the distribution channels that best suit your purpose, audience, and budget.

Find a newsworthy angle. ... Craft an appealing press release headline. ... Summarize your story in your subtitle. ... Introduce essential information. ... Provide supporting information and context. ... Lead into the reader's next steps. ... End with your boilerplate.

All press releases are structured in the same manner as a standard newspaper article. Information is presented in an inverted pyramid, descending in a logical order, from the most important to the least. It is an anti-climactic method of presenting the facts of a story and the most common approach to news reporting.

The standard format for a press release dateline is: CITY, State/Country, Month Day, Year (Time) ? The first word of your headline.

Press Release Format Contact information and 'For Immediate Release' at the top. Title and italicized subheading to summarize the news. News location and news peg in opening line. Two to three paragraphs to add context and additional details. Bulleted facts and/or figures. Company description at the bottom.

How many words should a press release be? The average press release should be no more than 500 words, and ideally closer to 300-400 for optimal press release length.

This means using capital letters for the city and state or country names, a dash after the location, and a space before and after the dash. You should also use the month-day-year format for the date, with a comma after the year. For example, LOS ANGELES, CA - July 1, 2021 - XYZ Inc. launched its new product line today.

The second thing to consider when choosing a date and time for your press release dateline is the standard format. The standard format for a press release dateline is: CITY, State/Country, Month Day, Year (Time) ? The first word of your headline. For example: NEW YORK, NY, USA, June 15, 2021 ( a.m. EST) ? Acme Inc.