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The sender must not hide their identity, and they must also provide a way for you to opt out of receiving further emails. Companies should not send you marketing emails without your permission.

While cold emails are legal if businesses comply with relevant regulations, there are still risks associated with this marketing strategy. Sending unsolicited emails can damage a business's reputation and lead to a high rate of recipients marking emails as spam or unsubscribing from future communications.

Legally speaking: you are allowed to buy email lists. But here's the catch: For every email list, you buy you have to obtain specific consent from people on the list for further use. Recipients might have given permission to be on the list you bought, but they need to, once again, give consent to you.

This often surprises people. So to reiterate: It is legal in the U.S. to send an unsolicited commercial email. You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don't, the penalties can be very serious.

A. Yes, and the FTC has issued a rule under the CAN-SPAM Act that governs these messages.

YES IT IS ILLEGAL to send messages to a harvested email list. The very nature of harvested lists is in violation of Can-Spam act in which you must prove you have a working relationship with the recipient. There are three other tests a harvested mail list will fail as well.

In order to send CEMs legally, the sender must first obtain consent from the recipient. Consent can be obtained directly, called express consent, through an opt-in; or indirectly, through implied consent. Express consent means that a person has clearly agreed, either orally or in writing, to receive a CEM.