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Ensure your proposal is easy to read This is a matter of good document structure, avoiding the tendency to include too much information that may be unneeded, using 1½ line spacing and the use of helpful features such as headings. The document may be 4-5 pages long with each page having a separate section.

It should include information about the event, the audience demographics, sponsorship tiers, benefits for each tier, pricing, and examples of sponsorship packages from previous events. Tailor your pitch.

10 Best Practices for Writing Sponsorship Letters Use the sponsor's name. ... Get the personalization details right. ... Tailor your sponsor letter. ... Keep it short. ... Put Yourself in your sponsor's shoes. ... Write the letter from leadership. ... Get someone your sponsor knows to write the letter. ... Give sponsors choice.

What to Include in Sponsorship Packages An overview of your organization and mission. ... Fundraising goal. ... Sponsorship levels and tiers. ... Customizable sponsorship options. ... Branding, marketing and exposure opportunities. ... Benefits and ROI of event sponsorship. ... Audience size and demographics. ... Compelling visuals.

Be specific about what you'd like them to sponsor, what timeframe you're looking at, and the expectations that come along with a sponsorship of this kind. You should also include your fundraising goal and the impact of that goal on your community.

Focus on these four things: Tell them who you are and introduce our mission. Summarize when your event started, the number of attendees, and other unique facts about your event. Point out specifically why their company would be a good fit to sponsor your event. Describe what they'll get out of it.

What to Include in Sponsorship Packages An overview of your organization and mission. ... Fundraising goal. ... Sponsorship levels and tiers. ... Customizable sponsorship options. ... Branding, marketing and exposure opportunities. ... Benefits and ROI of event sponsorship. ... Audience size and demographics. ... Compelling visuals.

Data from millions of proposals shows that the most successful sponsorship proposals are around 11 pages long.

In-kind sponsorship: With an in-kind sponsorship, a company can provide goods or services free of cost to sponsor an event or organization. A restaurant donating food to a charity event is an example of an in-kind sponsorship.

How to Use this Template. This template is meant to be a general guide and layout for a simplified sponsorship package. ... Title Page. Include your logo and the name of the opportunity or program and your tagline. ... Describe Your Opportunity. Paragraph one: ... The Menu. ... The Chart. ... Remind Them! ... The Contact page.