Prove E Signature Strategic Alliance Agreement Template For Free

What Is a Strategic Alliance? A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity.

Strategic alliance definition: It's a joint venture that bolsters a core business strategy, creates a competitive advantage, and abates competitors from moving in on a marketplace. It allows individual companies to achieve more together than they would have on their own.

A partnership agreement is a legal document that dictates how a small for-profit business will operate under two or more people. The agreement lays out the responsibilities of each partner in the business, how much of the business each partner owns, and how much profit and loss each partner is responsible for.

An alliance agreement, sometimes called a contractual joint venture agreement or a strategic alliance agreement, between two independent entities that agree to work together, without forming a jointly owned entity, to compete for and work on a project or series of projects.

Some good examples of strategic partnership agreements between brands that you may have heard of include Starbucks' in-store coffee shops at Barnes & Nobles bookstores, HP and Disney's ultra hi-tech Mission: SPACE attraction, and Nokia and Microsoft's joint partnership agreement to build Windows Phones.

The deal between Starbucks and Barnes & Noble is a classic example of a strategic alliance. Starbucks brews the coffee. Barnes & Noble stocks the books. Both companies do what they do best while sharing the costs of space to the benefit of both companies.

Strategic alliances are collaborative agreements between two or more companies to pursue mutually beneficial objectives. Licensing is the granting of a right or license by one party (the licensor) to another party (the licensee) to use the licensor's intellectual property, such as patents, copyrights, or trademarks.

Opportunity to reach new markets Along with access to new customers, your brand could potentially expand into new markets if you find the right strategic partner. Consider Google and Starbucks as an example. If you were to associate a company with coffee, Google probably wouldn't be the first to come to mind.

-Strategic alliances take longer to create; joint ventures generally happen quickly. -Strategic alliances are informal agreements; joint ventures are contractual agreements.

With a joint venture, two or more companies create a single legal entity in which each owns a share. By contrast, with a strategic alliance, each company works together but no new legal entity is created.