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Wordmark logo design is all about keeping it simple.It's a type of logo design that includes only the company name no symbols, mascots, or badges. Wordmark logos are also called logotypes, and can include monogram variations for smaller spaces like social media profiles and favicons.

Is that logo is a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity while monogram is (obsolete) a picture drawn in line only, before the colour and/or shading is applied; an outline sketch or monogram can be (obsoleterare) a sentence consisting of only one line,

A logomark is a graphic element by which the public can identify a brand. Examples include McDonald's Golden Arches, Nike's "Swoosh" or the iconic Apple Computer icon. On the other hand, a logotype is a word or group of separate letters designed in a particular fashion.

A brand also needs to be versatile.To create a one-of-a-kind, cohesive, and streamlined brand you need more than one logo to represent your business. Think of your brand identity as a system, each branding element needs to work together to be successful.

A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.

Definition of logotype 1 : a single piece of type or a single plate faced with a term (such as the name of a newspaper or a trademark) 2 : logo sense 2.

A lock-up is the final form of a logo with all of it's elements locked in their relative positions. For the sake of maintaining consistency in all mediums, the lock-up should not be taken apart or altered in any way.