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A product launch press release is a comprehensive document that tells the story of your product and its launch. Ultimately, it helps promote your new product by presenting an interesting story. This document is later shared with journalists, and its goal is to prove your product's newsworthiness.

5 Steps to Write a Good Press Release for a Product Start with the headline. Make it irresistible. ... Convey the news value in the first para. ... Write one or two quotable quotes. ... Provide detailed background information on the subject. ... Place your boilerplate in the end.

Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.

Here are our top 5 tips for writing an effective press release for a product launch. Stick to a standard product launch press release format. ... Find journalists interested in your new product. ... Write a press release headline that grabs attention. ... Focus on the unique features and benefits of your product.

Write a compelling headline. Your headline should be concise, attention-grabbing, and reflect the event's main theme or news value. ... Craft an engaging lead. ... Provide the details of your event. ... Include quotes. ... Include extra information. ... Add your boilerplate. ... Provide your contact information.

Think of a new product launch press release as a pitch for journalists and anyone else who will see it. You will present what your product is about, why people should use it, and much more.

A compelling headline To capture the reader's attention and provide context for the message, a product launch press release headline should include the name of the new product and the fact that it's new.