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Practice to make it lively and interesting, whilst short and clear. Beware of information overload. Be creative. Your promo can be to raise awareness of your show; to promote a specific episode with a specific topic; or simply because you have a new presenter or on-air competition.

Invitation Never improvise, always write a script. ... Know your audience. ... Practice to make it lively and interesting, whilst short and clear. ... Be creative. ... Insert your promos regularly into your station's schedule up to a week before, every day ? changing the times each day for maximum reach.

Promoting your radio station goes beyond on-air advertisements and social media posts. By embracing your reporter side and connecting with fans during band performances, you can create compelling content that captivates your audience and promotes your station.

?At a format like Triple A, it probably averages about $500 [per add],? one radio promoter explained. ?In Hot AC and Top 40, could be anywhere from $1,000 to $2,000 depending on the competition.?

How to get radio airplay Gain clout elsewhere first. ... Send in your CD/mixtape (or even a vinyl) ... Focus on non-commercial radio (at first) ... Offer an exclusive. ... Send over an EPK (Electronic Press Kit) ... Sign with a label. ... Cultivate your ?organic? airplay. ... Think globally.

Radio promotion is the division of a record company which is charged with placing songs on the radio. They maintain relationships with program directors at radio stations and attempt to persuade them to play singles to promote the sale of recordings, such as CDs, sold by the record company.

Radio promoters utilize professional connections to introduce new artists and records to the radio marketplace with the combined goals of acquiring airplay, making it on the charts, and increasing sales for the artists they represent.

This can vary quite a bit depending on the scope of the project, if you're hiring them to work on one single, or hiring them on a monthly retainer as your ?in-house? radio promoter, or a variety of other scenarios. A couple thousand dollars should get you far enough to push one single out.

Of course, that doesn't always translate into airplay, but it can certainly help you cut through the noise. The price-tag for a radio promoter is also highly variable ? you can expect to pay anywhere from $1500-$6000 for 3-12 weeks of work.

On-air commercials are a very common revenue stream for broadcasters. In fact, most radio listeners are used to commercial breaks in-between songs! A great strategy to make money from ad spots is to sell your spots to local businesses in your community.