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Here's a few channels and tools for communicating with your users about upcoming changes to your product. In-app messaging tools. ... Emailing users about new features. ... Creating webinars and demo videos. ... Phone calls. ... Sharing new product updates on social media. ... Blogging about new features and releases.

Release strategy Defining your messaging. Announcing a new product feature in advance (the release might cause disruptions, so make sure your users are prepared for it) Adding documentation to your knowledge base. Writing press releases (optional) Updating chatbot flows. Preparing in-app guidance. Updating onboarding flows.

Using a blog or changelog Writing a blog about your latest feature announcement is a great way to provide in-depth instructions on how to use it, as well as explain why you built the feature in the first place. From an SEO/writing standpoint, this is also a great way to create some internal links.

How to create new feature announcements that drive adoption Showcase benefits of the new feature and how it helps the user get the job done. Adjust in-app messages based on the different customer segments. Align feature announcements with your user onboarding strategy. Add a CTA to tell the user what to do next.

Tips for writing a product launch email Start with a short greeting. Use images or videos to catch your audience's attention. Include links to more info, such as a blog post or a product demo. Include multiple CTAs so that it's easy for your audience to take the next step.

How to Promote New Features To Your Customers Send Email. Tried, tested and incredibly effective, email continues to be one of the best methods to engage with customers. ... In-app messaging. ... Write blog posts. ... Create training courses in your LMS. ... Run a webinar. ... Organize a call with your customer. ... Try, test, mix and match.

How should I announce a new feature? The announcement should primarily be made over your blog, social media, and by sending emails to the existing customers and leads. After the release of the feature, you should set up tooltips and guides to let users know about the release inside your product.

A simple way to think about and differentiate between release and launch is as follows: The release involves delivering code to production (software development). The launch involves delivering value to customers (go-to-market).

How should I announce a new feature? The announcement should primarily be made over your blog, social media, and by sending emails to the existing customers and leads. After the release of the feature, you should set up tooltips and guides to let users know about the release inside your product.

Include relevant CTAs in your release emails You not only want to inform users about the new product or feature, but you also want them to take action. You can include a link to your official release note page or invite the user to try the new feature or product.